Finding plant-based food alternatives used to be a difficult task. To be vegan meant not participating in family gatherings and dining out with friends or being possibly labeled as difficult. Those days are over, and it’s vegans who are having the last laugh.
According to a Good Food Institute study released on April 6, 2021, plant-based foods have grown to a $7 billion market in the U.S. this past year, outpacing total food sales between 2018 and 2020 by 2.5 times. Even non-vegans are starting to dabble in plant-based food options, touting the health and environmental benefits.
It’s an exciting moment for veganism as we finally see mainstream recognition, adoption, and habits. The impact isn’t limited to the environment or national health, though. This is creating a massive paradigm shift in supermarkets and the stock market alike.
“Plant-based food sales have been outpacing animal-based food sales by about 5x for several years now,” according to a recent article from Investor Place, and the demand seems to continue to grow.
With Impossible burgers hitting fast food joints like White Castle and Burger King and chains like Red Robin, and vegan-focused restaurants popping up all over the country rather than just on the coasts, it looks like a great cultural shift is taking root.