In 2020, we were faced with the ongoing climate crisis in addition to the global COVID-19 pandemic. As a result, interest in investing sustainably has surged.
So what does it mean to invest sustainably? Sustainable investing refers to investing in companies that consider environmental, social, and corporate governance criteria to generate long-term monetary returns and positive societal impact. Investing sustainably is crucial because it supports and accelerates eco-friendly businesses.
According to the US SIF’s 2020 Report on US Sustainable and Impact Investing Trends, a third of the money invested in the U.S. ($17.1 trillion) at the end of 2019 was allocated to sustainable businesses.
So naturally, we were thrilled to hear that Meghan Markle, Duchess of Sussex, recently invested in Clevr Blends, a Vegan coffee company. This was Markle’s first investment after stepping back and becoming financially independent from the royal family.
When celebrities invest in Vegan companies, it garners widespread attention for the plant-based business sector and shines a light on the importance of investing sustainably. According to Plant Based News, Markle sent Clevr products to Oprah Winfrey and the brand received unprecedented attention and support as a result.
Not only is Clevr Blends Vegan, but the brand is also women-owned, environmentally conscious, and committed to raising money to combat food insecurity! Clevr Blends donates 1% of profits to community organizations and mutual aids groups.
At the Vegan Investing Club, we love seeing Vegan brands thrive (after all, we have a planet to heal, animals to save, and bodies to nourish!). If a brand is also owned by passionate female entrepreneurs and committed to helping the community, it’s a triple win in our book!
With new equity crowdfunding laws, regular people like us can invest as little as $100 in companies we believe in!
Want to learn more about investing sustainably? Join our free club for information and opportunities!